WEAR THE PLACE YOU BELONG.

BornWhere started with a simple idea. No matter how far we travel or where life takes us, there are places we never really leave behind.

We move to new cities, discover new countries, and create new homes. But the places that shaped us stay with us. A hometown. A neighborhood. A street full of memories. Sometimes, even a postcode is enough to take you back.

That is where the idea for BornWhere came from.

We wanted to create something that could represent that connection in a simple and understated way. Something personal without needing to explain itself.

A postcode may mean nothing to someone else. To you, it can mean everything.

BornWhere is a way to carry that place with you, wherever you go.

Wear the Place You Belong.

**Last updated: August 2026**

At BornWhere, we respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, and share your personal information when you visit bornwhere.com, make a purchase, contact us, subscribe to our communications, or otherwise interact with BornWhere.

1. Who We Are

BornWhere is operated by:

EMEA Partners OÜ
Registry number: 12367591
Email: contact@bornwhere.com

For the purposes of the General Data Protection Regulation, or GDPR, EMEA Partners OÜ is the data controller responsible for your personal data.

2. Personal Data We Collect

Depending on how you interact with BornWhere, we may collect the following categories of personal data.

Contact Information

Your name, email address, telephone number, billing address, and shipping address.

Order and Personalization Information

Products purchased, size, color, postcode, location, text, design selections, personalization choices, order history, and other information necessary to create and fulfill your order.

Payment Information

Payments are processed through third party payment providers. We may receive information relating to your payment and transaction, but we do not normally receive or store your complete payment card details.

Account Information

If you create a customer account, we may process information associated with your account, including your contact details, preferences, and order history.

Website and Device Information

When you visit our website, we may collect information such as your IP address, browser type, device type, operating system, approximate location, pages viewed, products viewed, referring website, interactions with our website, and other technical information.

Communications

If you contact us, we may process information contained in your emails, messages, customer support requests, reviews, or other communications.

Marketing Information

If you subscribe to marketing communications or interact with our marketing, we may process your email address, marketing preferences, purchase history, and information about how you interact with our emails, website, and advertisements.

3. How We Use Your Personal Data

We may use your personal data to:

* Process and fulfill your orders
* Create personalized products
* Process payments and refunds
* Arrange production, shipping, and delivery
* Send order confirmations and tracking information
* Communicate with you about your order
* Provide customer support
* Manage returns, refunds, and complaints
* Operate, maintain, and improve our website
* Understand how customers use BornWhere
* Maintain the security of our website and services
* Detect and prevent fraud or misuse
* Maintain accounting, tax, and business records
* Send marketing communications where permitted
* Measure the effectiveness of our advertising and marketing
* Comply with legal and regulatory obligations

We will not use your personal data for purposes that are incompatible with the purposes for which it was collected unless permitted or required by law.

4. Legal Bases for Processing

Under GDPR, we must have a lawful basis for processing your personal data.

Depending on the purpose, we rely on one or more of the following legal bases.

Performance of a Contract

We process personal data where necessary to accept, produce, fulfill, deliver, and manage your order or to take steps at your request before entering into a contract.

Legal Obligations

We process certain information where necessary to comply with tax, accounting, consumer protection, fraud prevention, and other legal requirements.

Legitimate Interests

We may process information where necessary for our legitimate business interests, including operating and improving our services, protecting our website, preventing fraud, managing customer relationships, and protecting our legal rights, provided those interests do not override your rights and freedoms.

Consent

Where required, we rely on your consent for activities such as certain marketing communications, analytics, advertising technologies, and non essential cookies.

Where processing is based on consent, you may withdraw your consent at any time.

5. Personalized Products

BornWhere creates personalized products using information selected or provided by you, such as a postcode, location, text, size, color, or other personalization details.

We process this information to create, produce, and fulfill your personalized order.

Please avoid providing unnecessary personal or sensitive information when creating a personalized product.

6. How We Share Personal Data

To operate BornWhere, process orders, fulfill products, deliver purchases, communicate with customers, and understand how our website is used, we share certain personal data with trusted service providers and business partners.

These may include Shopify, Shopify Payments, PayPal, Google, Printful, Meta, TikTok, Mailchimp, shipping providers, professional advisers, and other service providers necessary to operate our business.

The information shared depends on the service being provided and may include your contact details, shipping information, order information, payment related information, personalization details, device information, and website activity.

Some providers process personal data on our behalf, while others may act as independent data controllers for certain activities and process information according to their own privacy policies.

We may also disclose personal data where required by law, regulation, court order, or a competent public authority, or where reasonably necessary to protect our legal rights.

7. Shopify and Payment Providers

Our online store is powered by Shopify.

Shopify processes certain personal data to provide the ecommerce infrastructure that allows us to operate our store, manage checkout, maintain security, process transactions, and provide related services.

Payments may be processed through Shopify Payments, PayPal, Google Pay, and other payment methods displayed at checkout.

When you make a payment, the relevant payment provider may process information such as your name, billing information, transaction details, payment method, device information, and other information necessary to authorize and complete the transaction, prevent fraud, process refunds, and comply with legal obligations.

We do not normally receive or store your complete payment card details. Card and payment information is handled securely by the relevant payment provider.

Depending on the payment method you choose, Shopify, PayPal, Google, or another payment provider may process your personal data according to its own privacy terms and policies.

8. Production and Fulfillment

We use Printful to help produce and fulfill BornWhere products.

When necessary to fulfill your order, we may share information with the relevant production and fulfillment provider. This may include your name, shipping address, contact details, products ordered, and personalization information.

This information is used to manufacture, package, and deliver your order.

Depending on the location of the production facility and delivery destination, your personal data may be processed outside Estonia or the European Economic Area where necessary to fulfill your order.

9. Shipping and Delivery

We share information necessary to deliver your order with shipping carriers, postal services, logistics providers, and fulfillment partners.

This may include your name, shipping address, telephone number, email address, and information necessary to identify and deliver your shipment.

The specific carrier used may depend on your location, selected delivery method, and fulfillment provider.

10. Google Analytics

We use Google Analytics to understand how visitors use BornWhere and to help us improve our website.

Depending on your cookie choices and applicable law, Google Analytics may collect information such as your device and browser information, approximate location, pages visited, products viewed, website interactions, traffic source, and other usage information.

We use this information to understand website performance, identify trends, and improve the customer experience.

Where required by law, Google Analytics and related non essential technologies will only be activated after you have provided the appropriate consent through our cookie consent mechanism.

11. Meta Pixel and TikTok Pixel

We use advertising and measurement technologies including the Meta Pixel and TikTok Pixel.

Subject to your consent where required, these technologies may collect information about how you interact with BornWhere, including pages viewed, products viewed, purchases, website interactions, device and browser information, and interactions with advertisements.

We may use this information to:

* Measure the effectiveness of our advertising
* Understand how customers discover BornWhere
* Create and measure advertising audiences
* Show more relevant BornWhere advertising
* Improve our marketing campaigns

Meta and TikTok may process certain information according to their own privacy policies and may act as independent data controllers for certain processing activities.

Where required by applicable law, non essential advertising and tracking technologies will not be activated until you provide consent.

You can change or withdraw your choices through the cookie settings available on our website.

12. Email Marketing and Mailchimp

We use Mailchimp to manage email marketing and certain customer communications.

If you subscribe to BornWhere marketing, we may provide Mailchimp with information such as your name, email address, marketing preferences, purchase history, and information about your interactions with our emails and website.

We use this information to send relevant communications about new products, drops, offers, and BornWhere news and to understand the effectiveness of our communications.

Where consent is required, marketing communications will only be sent after you have provided that consent.

You can unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting us at contact@bornwhere.com.

Unsubscribing from marketing does not prevent us from sending transactional communications necessary to manage your orders.

13. Cookies and Similar Technologies

BornWhere uses cookies and similar technologies to operate the website, remember preferences, understand website usage, measure performance, and support marketing and advertising activities.

Some cookies are necessary for our website to function properly.

Other cookies and similar technologies, including certain analytics, personalization, and advertising technologies, are used based on your consent where required by applicable law.

Our cookie consent tools allow you to manage your preferences. Where applicable, you can accept or reject non essential cookies and change your preferences later.

You may also be able to control certain cookies through your browser settings.

Withdrawing or refusing consent to non essential cookies will not prevent you from making a purchase, although certain optional website features may function differently.

14. International Data Transfers

BornWhere is based in Estonia, but some of our service providers and business partners operate internationally.

As a result, your personal data may be transferred to or processed in countries outside Estonia and the European Economic Area.

Where personal data is transferred outside the European Economic Area, we take steps to ensure that an appropriate legal mechanism and safeguards are used where required by applicable data protection law.

Depending on the recipient and destination, these safeguards may include an adequacy decision adopted by the European Commission, Standard Contractual Clauses approved by the European Commission, or another legally recognized transfer mechanism.

You may contact us if you would like more information about safeguards relevant to the transfer of your personal data.

15. How Long We Keep Your Personal Data

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, accounting, tax, consumer protection, reporting, and dispute resolution requirements.

Retention periods vary depending on the type of information and the reason we process it.

Information relating to purchases may need to be retained after an order has been completed to comply with accounting, tax, warranty, consumer protection, or other legal obligations.

Customer service communications may be retained for a reasonable period where necessary to manage your order, resolve disputes, or establish a record of our communications.

Marketing information may be retained until you unsubscribe or withdraw your consent, subject to information we may need to retain to record and respect your preferences.

When personal data is no longer required, we will delete or anonymize it where appropriate.

16. Your Privacy Rights

If GDPR applies to the processing of your personal data, you may have the right to:

* Request access to your personal data
* Request correction of inaccurate or incomplete personal data
* Request deletion of your personal data in certain circumstances
* Request restriction of processing in certain circumstances
* Object to certain processing based on legitimate interests
* Object to direct marketing
* Request portability of certain personal data
* Withdraw consent at any time where processing is based on consent
* Lodge a complaint with a competent data protection supervisory authority

These rights are subject to the conditions and exceptions provided by applicable law.

To exercise your rights, contact us at contact@bornwhere.com.

We may need to verify your identity before processing certain requests.

Withdrawing consent does not affect the lawfulness of processing carried out before your consent was withdrawn.

17. Marketing Choices

You can unsubscribe from BornWhere marketing emails at any time by using the unsubscribe link contained in our emails.

You may also contact us at contact@bornwhere.com to update your marketing preferences.

You can manage consent relating to analytics and advertising technologies through the cookie settings available on our website.

Your marketing preferences do not affect essential communications relating to purchases, payments, deliveries, returns, security, or customer service.

18. Data Security

We use appropriate technical and organizational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.

We also rely on established service providers to maintain appropriate security measures for information they process.

However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.

19. Children's Privacy

BornWhere is not specifically directed at young children.

We do not knowingly collect personal data from children where doing so would be unlawful.

If you believe that a child has provided personal information to us inappropriately, please contact us at *contact@bornwhere.com.

20. Third Party Websites

Our website may contain links to websites or services operated by third parties.

If you follow a link to another website, that organization may process your personal information under its own privacy policy.

BornWhere is not responsible for the privacy practices of independent third party websites. We encourage you to review their privacy information before providing personal data.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology, service providers, or legal obligations.

The latest version will be published on this page and the date at the top of the policy will be updated where appropriate.

If we make significant changes, we may provide additional notice where required or appropriate.

22. Complaints

If you have concerns about how we process your personal data, please contact us first so that we can try to resolve the issue.

You also have the right to lodge a complaint with a competent data protection supervisory authority.

As BornWhere is operated from Estonia, the relevant Estonian supervisory authority is:

Estonian Data Protection Inspectorate
Andmekaitse Inspektsioon

If you live or work elsewhere in the European Economic Area, you may also have the right to contact the supervisory authority in your country.

Your right to lodge a complaint does not affect any other legal rights or remedies available to you.

23. Contact Us

If you have questions about this Privacy Policy, how we process your personal data, or if you would like to exercise your privacy rights, please contact:

EMEA Partners OÜ
Registry number: 12367591
Email: contact@bornwhere.com

**Last updated: August 2026**

Welcome to BornWhere. These Terms of Service govern your use of bornwhere.com and any purchases made through our website.

BornWhere is operated by EMEA Partners OÜ, a company registered in Estonia under registry number 12367591.

By using our website or placing an order, you agree to these Terms of Service. Please read them carefully before making a purchase.

Nothing in these Terms limits any mandatory rights you have under applicable consumer protection law.

1. About BornWhere

BornWhere creates personalized clothing inspired by places that matter to you.

Many of our products are customized using information selected or provided by the customer, including postcodes, locations, text, colors, or other design options. As a result, personalized products are produced specifically for the individual customer.

2. Eligibility

By placing an order through our website, you confirm that you have the legal capacity to enter into a binding contract or that you have the permission of a parent or legal guardian where required.

You agree to provide accurate, complete, and current information when placing an order.

3. Products and Personalization

We make reasonable efforts to display our products, colors, designs, sizes, and other characteristics accurately.

The appearance of colors may vary slightly depending on your device, screen settings, production process, and materials.

For personalized products, you are responsible for checking all information you provide or select before submitting your order. This includes your postcode, location, spelling, size, color, and other personalization choices.

Products correctly produced according to the information submitted with your order are not considered defective simply because the customer later decides that different personalization, sizing, or other options would have been preferred.

This does not affect your statutory rights where a product is defective, damaged, incorrectly produced, or otherwise does not conform to the contract.

4. Orders

When you place an order, you are making an offer to purchase the selected products under these Terms.

After placing your order, you will receive an order confirmation at the email address provided during checkout.

We reserve the right to reject or cancel an order where reasonably necessary, including in cases of suspected fraud, payment problems, obvious pricing or technical errors, product unavailability, or personalization that we cannot reasonably produce.

If we cancel an order after payment has been received, we will refund the applicable amount.

5. Personalized Orders and Changes

Because personalized products may enter production shortly after an order is placed, changes or cancellations may not always be possible.

If you notice an error after placing your order, contact us as soon as possible at **[support@bornwhere.com](mailto:support@bornwhere.com)**.

We will make reasonable efforts to update your order if production has not started, but we cannot guarantee that changes or cancellations can be made once production has begun.

6. Prices and Payment

Prices are displayed on our website in the currency shown at checkout.

Where applicable, prices include VAT or other taxes as required by law. Any additional delivery costs or other charges applicable to your order will be displayed before you complete your purchase.

Payment must be made using one of the payment methods available at checkout.

Your order will not be processed until payment has been successfully authorized or otherwise confirmed.

7. Shipping and Delivery

Our products may require production time before shipment, particularly where an item is personalized or made specifically for you.

Estimated production and delivery times are provided on our website or during checkout. These are estimates and may be affected by the destination, carrier delays, customs procedures, public holidays, weather, or other circumstances outside our reasonable control.

Please ensure that your delivery information is accurate and complete when placing your order.

For further information, please see our Shipping Policy.

8. Right of Withdrawal

Consumers purchasing online in the European Union generally have the right to withdraw from a distance contract within 14 days of receiving the goods, subject to exceptions provided by law.

Personalized Products

The statutory right of withdrawal does not apply to goods made to the consumer's specifications or clearly personalized.

Accordingly, products created specifically using your selected postcode, location, text, or other individual personalization cannot normally be returned or refunded simply because you change your mind.

This exception does not affect your rights if the product is defective, damaged, incorrectly produced, or otherwise does not conform to the contract.

Non Personalized Products

Where you purchase a product that has not been personalized or made to your specifications, you may have a statutory 14 day right of withdrawal in accordance with applicable consumer law.

Full information about returns, withdrawal, and refunds is available in our **Return & Refund Policy**.

9. Defective, Damaged, or Incorrect Products

If you receive a product that is damaged, defective, incorrectly produced, or does not match what you ordered, please contact us at contact@bornwhere.com.

Please provide your order number, a description of the problem, and photographs where reasonably necessary to help us assess the issue.

Where a product does not conform to the contract, you are entitled to the remedies available under applicable consumer protection law.

Nothing in these Terms excludes or limits those statutory rights.

10. Returns and Refunds

Returns and refunds are handled in accordance with our **Return & Refund Policy** and applicable law.

Where a refund is due, it will normally be made using the original payment method unless otherwise agreed.

Please contact us before returning a product so that we can provide the appropriate return instructions.

11. Intellectual Property

The BornWhere name, logo, website, graphics, photographs, product designs, text, branding, and other original content made available through our website are owned by or licensed to BornWhere and are protected by applicable intellectual property laws.

You may not reproduce, distribute, modify, sell, commercially exploit, or use our intellectual property without prior written permission, except where permitted by law.

Purchasing a BornWhere product does not transfer ownership of any intellectual property rights associated with the brand or design.

12. Customer Submitted Content

Where our website allows you to provide text, locations, personalization details, images, or other content for use in a product, you confirm that you have the right to use that content and that its use by BornWhere for the purpose of fulfilling your order will not unlawfully infringe the rights of another person.

You must not submit content that is unlawful, threatening, hateful, defamatory, discriminatory, obscene, or that infringes intellectual property or other third party rights.

We reserve the right to refuse personalization that we reasonably believe violates these requirements.

13. Website Use

You may use our website only for lawful purposes.

You must not attempt to interfere with the operation or security of the website, introduce malicious software, gain unauthorized access to our systems, scrape or misuse website content, or use the website for fraudulent or unlawful activity.

We may restrict access to the website where reasonably necessary to protect BornWhere, our customers, or our systems.

14. Third Party Services

Our website may use or provide access to services operated by third parties, including payment processors, shipping providers, ecommerce technology providers, and external websites.

These third parties may operate under their own terms and privacy policies.

BornWhere is not responsible for third party services to the extent permitted by applicable law, except where responsibility cannot legally be excluded.

15. Promotions and Discount Codes

From time to time, we may offer promotions, discounts, or promotional codes.

Unless otherwise stated, promotions cannot be combined with other offers, exchanged for cash, or applied retrospectively to previous purchases.

Specific promotions may be subject to additional terms communicated at the time of the offer.

We reserve the right to withdraw or modify promotions where reasonably necessary, without affecting orders that have already been validly accepted.

16. Limitation of Liability

Nothing in these Terms excludes or limits liability where doing so would be unlawful.

In particular, nothing in these Terms limits your mandatory rights as a consumer or excludes liability that cannot be excluded under applicable law.

To the extent permitted by law, BornWhere is not responsible for indirect or unforeseeable losses that were not reasonably foreseeable when the contract was entered into.

We are not responsible for delays or failures caused by circumstances outside our reasonable control, subject to any rights you may have under applicable consumer law.

17. Privacy

Your personal information is handled in accordance with our Privacy Policy and applicable data protection law.

Please review our Privacy Policy for information about how we collect, use, store, and protect personal data.

18. Changes to These Terms

We may update these Terms from time to time to reflect changes to our business, website, services, or applicable law.

The Terms applicable to your purchase are those in effect when your order is placed, unless a change is required by law.

The latest version of these Terms will be available on our website.

19. Governing Law

These Terms and contracts concluded through our website are governed by the laws of Estonia, subject to any mandatory consumer protection rights that apply to you under the laws of your country of residence.

If you are a consumer residing in another European Union country, nothing in these Terms deprives you of mandatory consumer protections available to you under applicable law.

20. Complaints and Dispute Resolution

If you have a complaint regarding an order or product, please contact us contact@bornwhere.com. We will make reasonable efforts to resolve the issue directly with you.

Consumers may also have the right to submit disputes to the competent consumer dispute resolution body.

In Estonia, eligible consumer disputes may be submitted to the Consumer Disputes Committee operating through the Consumer Protection and Technical Regulatory Authority.

Your statutory right to seek remedies through the courts is not affected.

21. Contact Information

BornWhere is operated by:

EMEA Partners OÜ
Registry number: 12367591
Email: contact@bornwhere.com

If you have questions about these Terms, your order, or our products, please contact us.